Europe Démocratie Espéranto

Advertising Film

Carrying out the spot

The Project

The Europe Démocratie Espéranto association asked SERENA Productions to carry out a short spot to promote, together with the francophone audience, the learning of Esperanto and to give information about the next organisation of the Universal Esperanto Congress in Lisbon.

The answer of SERENA Productions

In order to invoke the message of the association, we made a spot which recaptured the codes of the didactic documentary and the interview.
To reflect linguistic diversity and to evoke the opportunity that Esperanto would represent as a common language, we chose to resort to animation and the musicality of the voices of different countries to highlight the universal character of the project.

These choices allowed us to produce a dynamic and rhythmic spot to publicise the association’s project to a wide audience.


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